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New & special additions to TEMPUR-Cloud Collection

03
Feb '10
Tempur-Pedic International Inc. the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, unveiled two new products in its TEMPUR-Cloud Collection, the TEMPUR-Cloud Luxe bedand TEMPUR-Cloud Pillow. The company also premiered new TV advertising, filmed on location in St. Cloud, MN, which showcases TEMPUR-Cloud Collection mattresses and invites consumers to ask TEMPUR-Cloud owners what makes their bed so special.

Like the TEMPUR-Cloud Supreme that launched last fall as part of the TEMPUR-Cloud Collection, the TEMPUR-Cloud Luxe and TEMPUR-Cloud Pillow feature the all-new, revolutionary TEMPUR-ESTM material. TEMPUR-ES is a breakthrough in sleep technology that creates a soft, pillowy sleep surface while still providing Tempur-Pedic's customary pressure-relieving comfort and therapeutic support. The core of the TEMPUR-Cloud Luxe will feature a thicker layer of TEMPUR-ES atop TEMPUR-HD for a luxuriant and restful sleep experience. The TEMPUR-Cloud Pillow, filled with thousands of TEMPUR-ES micro-cushions, provides unparalleled neck support and soft-as-a-cloud comfort, ideal for all sleepers.

"The TEMPUR-Cloud Collectionwas developed through extensive research and a deep understanding of what many consumers want most in a mattress - softness and support without the problems they experience with traditional pillow-tops," said Rick Anderson, president of Tempur-Pedic North America. "We have already seen strong sales for the TEMPUR-Cloud Supreme, and are confident consumers will be just as excited about the newest additions to the TEMPUR-Cloud Collection."

Tempur-Pedic International Inc


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