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HSRIL launches county's largest home-making store

06
Feb '10
Home Solutions Retail (India) Ltd., (HSRIL) a part of the Future Group, has launched 'HomeTown', India's most comprehensive home making and home improvement store, at LBS Marg, Vikhroli. Spread over an area of about 2 lakh sq.ft. HomeTown, Vikhroli offers consumers the largest choice and a variety of products in every budget, under one roof.

This is Future Group's 10th HomeTown, with the other 9 located in Ahmedabad, Bangalore(2), Hyderabad, Indore, Kolkata, Lucknow, Noida & Pune.

The HomeTown store is divided into three sections – exhibitions, markets and services.

Exhibition section: HomeTown will have live displays in the exhibitions section consisting of - living room settings, bedroom settings, dining room settings, kids' room settings, kitchen settings and bath room settings. This will help the customers to imagine how coordinated their room would look if they purchased from HomeTown.

Markets section: will feature products like sofa sets, dining tables, beds, kids furniture, kitchen fittings, bathroom fittings, furnishings, mattresses, paints, tiles, electrical fittings, decor lighting, plywood, and consumer durables and electronics (through eZone shop-in-shop).

Services section: will offer service options such as - Mr. Carpenter, Mr. Plumber, Mr. Electrician, Mr. Painter, Tilewala, Design & Build, door delivery and installation.

Design & Build - This is a unique end-to-end solution that will help customers bring their dream home to life. From home Designing & Interior works for a new home to renovating existing homes, HomeTown Design & Build services will help customers all the way. Most importantly, this service is flexible, transparent and easy-on-the-pocket. Design & Build is supported with all home related services like Interior Designing, Carpentry, Bathrooms Fittings, Masonry work, Painting solutions & Electrical fittings.

Other Highlights of the store: The store houses Ezone, for wide range of electronics, spread across 10,000 sq.ft, Food Bazaar, spread across 10,000 sq.ft & HomeTown Select, this will showcase premium products for lifestyle buyers, spread across 11,000 sq.ft. The store will also house a café & a fine dine restaurant soon.

HomeTown offers customers a unique, personalized shopping experience. Every customer walking into the store is escorted around the store by smartly dressed hosts and hostesses, who guide them about their requirements. The look and feel of the store is casual and strikes a delicate balance between aesthetics and functionality.

HomeTown will display products from all major manufacturers from India and abroad. Customers will be given price, service and product guarantees. If customers find any products that they have purchased, cheaper elsewhere, they will be given a gift voucher of double the difference, provided they bring an original receipt within two days of purchase of the product. HomeTown will also guarantee workmanship of the jobs that it undertakes, for one year from the time the job is completed. Every product or service provided is backed by reliable manufacturers and service providers. In case of any manufacturing defect, consumers will get the option to exchange or refund the product.

HomeTown will also facilitate fast and easy consumer loans through 'Future Money', for purchases at HomeTown.

Future Group


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