Home / Knowledge / News / Textiles / HGTV & Serta launch 'Green Home Mattress' collection

HGTV & Serta launch 'Green Home Mattress' collection

06
Feb '10
HGTV has partnered with Serta to create a new collection of eco-friendly mattresses called the HGTV Green Home Collection by Serta. This new collection was designed to be supremely comfortable and affordable while also offering the latest eco-friendly mattress features. Among these features are an advanced innerspring system made from 95 percent recycled steel coils, soy infused foams and organic cotton and linen fabrics.

"This mattress line is the initial big product launch of our 2010 HGTV licensing program and the first of many such announcements we'll make this year," said Ron Feinbaum, executive vice president of business development for Scripps Networks. "Sharing our commitment to quality and brand building, Serta will enable us to bring a unique and valuable product to consumers, particularly those looking for ways to live a greener lifestyle."

HGTV is the destination of choice for home enthusiasts searching for inspiration and ideas for home and garden. The highly rated cable network is the leading producer of home and lifestyle programming.

“HGTV has incredible insight into what today's consumer wants from home furnishings and from the green category,” said Bob Sherman, president of Serta. “This allowed us to create a truly unique and comfortable product that is also affordable for consumers.”

The new mattress collection will be available to consumers this spring exclusively at BrandSource stores across the country. AVB/BrandSource based in Anaheim, Calif., is a 2,500-member buying group focusing on the furniture, bedding, appliance and consumer electronics categories. BrandSource is also affiliated with SleepSource (mattress specialty), TRIB (rent-to-own) and BrandSource Canada/MEGA Group.

Added Michael Stone, president and CEO of The Beanstalk Group, HGTV's exclusive licensing agency: “We are bringing together these two trusted and credible brand leaders in a unique partnership. This represents the first step toward extending the deep and loyal relationship HGTV has with its viewers to provide innovative and stylish products for the home.”

Serta


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 2nd Apr 2020

Taiwan textile makers shift gear to manufacture PPE

Several Taiwanese textile companies have been modifying their...

Pic: Shutterstock

Textiles | On 2nd Apr 2020

Indian ECGC announces regulatory relaxations for exporters

The Export Credit Guarantee Corporation of India (ECGC) recently...

Pic: Shutterstock

Textiles | On 2nd Apr 2020

India extends foreign trade policy by a year

India yesterday extended the existing foreign trade policy for a year ...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search