Home / Knowledge / News / Textiles / London Luxury to produce Arm & Hammer home & kitchen textiles
London Luxury to produce Arm & Hammer home & kitchen textiles
09
Feb '10
London Luxury LLC, a leading manufacturer of innovative and premium home textile products, announced a license agreement with Church & Dwight Co. Inc's iconic ARM & HAMMER brand. The license agreement gives London Luxury the exclusive right to market and manufacture bedding, bath and kitchen textile products on behalf of the ARM & HAMMER brand, marking the first time the brand will branch into these categories.

"The ARM & HAMMER brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize," said Marc Jason, CEO of London Luxury. "With today's consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the ARM & HAMMER brand footprint into the home textile aisles. We are thrilled to be working with the leading authority in home care and are developing innovative home textile products for this iconic brand."

"Recognizing the needs of today's consumers, Church & Dwight selected London Luxury based on the company's innovative approach to product development and its unique ability to recognize unmet opportunities in the marketplace," said Tammy Talerico, director, licensing for Church & Dwight. "We are looking forward to a long-term and successful partnership."

The ARM & HAMMER home textile products will be developed for leading specialty home, mid-tier, mass and online retailers, among others. The ARM & HAMMER product line will be unveiled at the New York Home Fashions Market from March 8-12, 2010.

For 164 years, ARM & HAMMER Baking Soda's familiar yellow box has been a trusted fixture in homes. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER brand name. Today, a variety of cleaning, freshening and deodorizing products for the home, family and body are manufactured under the ARM & HAMMER brand.

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York, with a showroom in New York City.

London Luxury LLC


Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search