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David Loren to launch new men's collection

25
Feb '10
David Loren Corporation announced that it will design, produce and wholesale a new men's apparel line under its David Loren Homme label. David Loren, President and Chief Executive Officer of David Loren Corporation, describes his new line as a one hundred percent knit-based collection of sportswear and outerwear in Berber, cotton jersey, cotton/spandex, thermal and micro-suede fabrics, with design direction inspired by the movies of the 1950's era.

David Loren commented, "My vision for our premier Men's collection is that it retain a certain iconic retro element while incorporating fashion-forward American style and great quality at smart prices. David Loren Homme clothing is intended to be versatile, comfortable and eminently wearable."

David Loren Homme's target consumer is between 25 and 55 years old. The line will be manufactured exclusively in the United States and will feature the label designation Made for America.

"We're thrilled and proud to be able to manufacture the David Loren Homme line in the United States at this particular time in our history when we all can make the emotional connection to the words Made for America," said David Loren.

The new collection will be introduced in Fall 2010 and marketed to major department stores and mass retailers as both branded and private label product at affordable retail price points.

David Loren Corporation


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