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Brand promotion of Indian textiles

12
Mar '10
The Government is providing support to the Textiles Export Promotion Councils in various segments of the textiles and clothing sector, through administrative and facilitation support by the Embassies of India and by funding support through Market Development Assistance Scheme, to deepen penetration of India's textiles and clothing products in foreign markets, globally, and also towards promotion of the “Brand India” image in global markets.

This information was given by the Minister of State for Textiles, Smt. Panabaaka Lakshmi in the Lok Sabha , in a written reply to a question by Shri Varun Gandhi.

The Minister further stated that there is no proposal to develop a Public-Private Partnership (PPP) approach for creating globally acceptable Indian apparel brands. The Government is not considering any steps towards creation of Special Purpose Vehicle (SPV), for the purpose of brand creation and promotion.

The Textiles Export Promotion Councils concerned are the agencies working in close cooperation and direction of the Government for the purpose of brand creation and promotion, and hence, no SPV for the purpose is contemplated, the Minister added.

Ministry of Textiles


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