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Siyaram ropes in Vijender as brand envoy

30
Mar '10
Vijender Singh, the new Indian boxing sensation and 2008 Summer Olympics bronze medalist has been roped in by http://www.siyaram.com/ as their brand ambassador for their new product range; Messari, Elanta and Tropez suitings.

MS Dhoni, the swashbuckling captain of the Indian cricket team will continue to represent the Siyaram corporate brand. Siyaram is targeting sales of Rs 500 million in the next 12 months from the new product range.

Speaking about Vijender Singh, Mr Ramesh Poddar, Managing Director of Siyaram Silk Mills Ltd said, “He is the perfect choice for our product lines and will be lending perfect character to our brand positioning 'Coming home to Siyaram'.

In the past, the likes of sports sensations like Boris Becker, Leander Paes, Mahesh Bhupati, Geoffery Boycott, etc along with bollywood celebrities like Bipasha Basu, Lara Dutta, Dino Morea, Dia Mirza, etc, have been associated with Siyaram.

Fibre2fashion News Desk - India


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