The Tribal Co-operative Marketing Development Federation of India Ltd (Trifed) is now branding tribal handicrafts, which it purchases from artisans and sells them through its outlets. The federation that offers marketing support to tribal products has about 36 outlets, 'Tribes India', in and out of the country.
It has around 16 regional offices in various parts of the country and buys 5,000 tribal products from about 50,000 artists registered with it. Trifed mainly deals with iron crafts, textiles, organic & herbal products, bamboo & cane products, tribal jewelry (including lac bangles), dokra and the like.
According to an official product to be branded would be tested on the parameters of least variation in quality and other standardization aspects. Factors such as, periodicity of movement of the handicraft and its compliance pattern would also be considered before branding it.
The ministry of tribal affairs, Trifed's marketing wing and the agency would jointly decide the best branding policy to be followed. Till February 2010, Trifed had already generated business of Rs 175 million.
Jharkhand will the next place wherein one of Trifed's seven mega events will be held during the 2010-11 fiscal. Besides, this co-operative is also planning to conduct five training camps for tribal artisans in Jharkhand.
During 2009-10, around six mega events had been organized by Trifed in cities such as Delhi, Bangalore, Hyderabad, Bhopal, Dehradun and Jaipur, wherein excellent tribal crafts brought from the varied parts of country were displayed.
Fibre2fashion News Desk - India
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