Home / Knowledge / News / Textiles / Tribal handicrafts to be branded

Tribal handicrafts to be branded

02
Apr '10
The Tribal Co-operative Marketing Development Federation of India Ltd (Trifed) is now branding tribal handicrafts, which it purchases from artisans and sells them through its outlets. The federation that offers marketing support to tribal products has about 36 outlets, 'Tribes India', in and out of the country.

It has around 16 regional offices in various parts of the country and buys 5,000 tribal products from about 50,000 artists registered with it. Trifed mainly deals with iron crafts, textiles, organic & herbal products, bamboo & cane products, tribal jewelry (including lac bangles), dokra and the like.

According to an official product to be branded would be tested on the parameters of least variation in quality and other standardization aspects. Factors such as, periodicity of movement of the handicraft and its compliance pattern would also be considered before branding it.

The ministry of tribal affairs, Trifed's marketing wing and the agency would jointly decide the best branding policy to be followed. Till February 2010, Trifed had already generated business of Rs 175 million.

Jharkhand will the next place wherein one of Trifed's seven mega events will be held during the 2010-11 fiscal. Besides, this co-operative is also planning to conduct five training camps for tribal artisans in Jharkhand.

During 2009-10, around six mega events had been organized by Trifed in cities such as Delhi, Bangalore, Hyderabad, Bhopal, Dehradun and Jaipur, wherein excellent tribal crafts brought from the varied parts of country were displayed.

Fibre2fashion News Desk - India


Must ReadView All

Pic: XiXinXing / Shutterstock.com

E-commerce | On 11th May 2021

China's e-commerce logistics activities grow in April

E-commerce logistics sector in China showed moderate growth in April...

Pic: Phaustov / Shutterstock.com

Retail | On 11th May 2021

British retail company JD Sports acquires Manchester-based Oi Polloi

British sports fashion retail company JD Sports has acquired the...

Pic: Tufts University

Textiles | On 11th May 2021

Tufts University steps towards sustainability in leather by using silk

Scientists at the Tufts University School of Engineering have created ...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search