The mounting summer temperatures are also giving rise to increasing mercury levels in the biggest man-made textiles hub; Surat. Reason being, consumers prefer cottons in the hot and humid summers across India.
This leads to slowdown in demand for clothing or fabrics from man-made fibres. According to an expert from the Surat textile industry, this year has been exceptionally bad, as sales have plunged by nearly 35 percent.
As it is, as per statistical data, consumption of cotton and synthetics is in the ratio of 60:40 against a global consumption ratio of 40:60 and the onset of summer which lasts for 4-5 months in India, drastically changes the consumption pattern in India.
To understand the impact of the slowdown in consumption of man-made fabrics and clothing during the summer season, Fibre2fashion spoke to Mr Devkishan Manghani, President of Federation of Surat Textile Traders Association (FOSTTA).
He said, “During summers, there is an increase in the demand for cotton garments and when the purchase of cotton based apparels increases, it results in drastic dip in sales of synthetic fabrics and clothing, during that period”.
He observed, “During every summer season, the sale of synthetic fabrics and clothing falls by 20-25 percent, but this year, the scenario is different as sales of man-made textiles from Surat have gone down by a record 35 percent".
He added by saying, “Surat accounts for a major volume of the synthetic materials sold in the country, but now since cotton is expensive it is not so bothersome, but once the poor class will be able to afford cotton, it will become a great matter of concern”.
“To counter this development, the Surat textile industry will have to develop better designs and qualities of synthetic materials to ensure its market share is not diluted, along with which it also needs to focus on exports”, he concluded by saying.
Fibre2fashion News Desk - India