Pacific Entertainment Corporation has signed United Legwear Company LLC as the exclusive legwear licensee for its award-winning Baby Genius brand in the U.S. and Canada, it was announced by Larry Balaban, CCO. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.
The three-year agreement grants United Legwear rights to manufacture and distribute Baby Genius-themed infant and toddler legwear products featuring the fun and playful Baby Genius characters. Product categories include: infant and toddler layettes, blankets and bibs; toddler body suits and tanks; infant and toddler socks, tights, leggings, slipper socks and booties.
The initial line of products is slated for a fall 2010 debut at retail.
“United Legwear is a respected industry leader whose reputation for creativity, quality and integrity is a perfect fit for our endearing Baby Genius characters. We are thrilled with our new association and look forward to extending the Baby Genius brand into this important category of apparel,” said Balaban.
“We look forward to bringing the Baby Genius brand and all of its characters to life through legwear, as well as collaborating on the fun and dynamic potential of this partnership,” said United Legwear President and CEO Isaac Ash.
Pacific Entertainment Corporation