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Jamba & Headline launch Jamba-inspired line of apparel

15
Apr '10
Jamba Juice announced the official launch of its new line of Jamba-branded apparel. Developed under license from Jamba Juice, Headline Entertainment created a line of active lifestyle-inspired apparel for customers that is now available in mass, specialty, and upscale retailers and online through their website. Headline Entertainment will also launch a separate line of licensed apparel that will be sold exclusively in Jamba Juice store locations beginning this summer.

"Our mission was to develop a line of apparel that embodies Jamba's healthy, optimistic, and fun image and to create designs that customers would be excited to wear," said Mike Taylor, President, Headline Entertainment. "Jamba is a leading healthy, active lifestyle brand and it was exciting to design apparel that captured, in a fun way, the essence of Jamba's core values. The line is trendy and hip enough to be worn by anyone and we expect it to appeal to current Jamba enthusiasts as well as those not as familiar with the brand."

The Jamba-branded apparel line sold through retail partners and online includes men's, women's, and children's 100% cotton tee shirts in a variety of designs, styles and colors, as well as a hooded sweatshirt, canvas tote bag, and two different style hats. Whether you are looking for a cool tee shirt to wear when hanging out with friends, an environmentally friendly, reusable tote bag to carry your favorite stuff, or a cap to wear while working out, the Jamba-line of apparel has something to wear for everyone. New products and designs will be introduced periodically to keep the line fresh, new and up-to-date with the latest active lifestyle fashion trends.

"We are extremely pleased with the initial line. Headline Entertainment has created apparel that speaks well to the fun, hip, 'California Cool' side of our brand. Customers can enjoy their favorite activity while wearing a part of one of their favorite brands—Jamba Juice. It's a great way to gain additional brand exposure," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "The launch of this line helps reinforce our position as an active, lifestyle brand and by virtue of the distribution outlets in which we will have a presence; it exponentially expands the reach of our Brand to many more current as well as future customers."

Since announcing their intent to build a licensing growth platform as part of the Company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, hit retail shelves in November of 2009. Its Jamba-branded frozen novelty products, developed through its relationship with Oregon Ice Cream, launched in early March 2010. The Company anticipates that its Jamba-branded frozen smoothie kits, developed through its relationship with The Inventure Group, will launch in retail stores this month. The Company continues to explore a number of other opportunities to extend the Jamba brand into a broad range of targeted new product categories.

Jamba Juice


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