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Couromoda creates São Paulo Prêt-à-Porter for garment sector

May '10
The Couromoda Group that has already organized 37 editions of Couromoda – the International Shoes, Sports Goods and Leather Goods Fair in the city of São Paulo, Brazil, has just announced the creation of a new fashion event.

The Management of Couromoda is investing in the synergy between the footwear and garment sectors and will hold the São Paulo Prêt-à-Porter fair geared to the garment sector. The first edition will take place in January 2011, at the exhibition center Expo Center Norte, simultaneously to Couromoda, which is held always in January at the Anhembi Exhibition Center, both in the city of São Paulo.

As both pavilions - Anhembi and Center Norte - are close to each other, the thousands of buyers and importers that traditionally visit Couromoda (which will had 1200 exhibitors at the January 2010 edition) will be able, in one week, grasp the concept of fashion of the season in an integrated way (footwear and garment) with a full range of purchasing options for the first semester.

The first edition of the São Paulo Prêt-à-Porter will feature 400 Brazilian and foreign exhibitors, two garment sectors, fashion accessories and fashion bijoux. Part of these exhibitors are formed by garment and accessory companies that are already participating in Couromoda, at the Anhembi. By joining the São Paulo-Prêt-à-Porter, these companies, open up space to foster expansion of the area for footwear, sports goods and bags, in great demand at Couromoda and presently waitlisted. The other exhibitors to the garment fair will come from several Brazilian States and from international agreements already in operation.

Professional and business event
Designed for retailers and distributors, the São Paulo Prêt-à-Porter will follow the same policies of the other fairs of the Couromoda Group: modern events, with plenty glamour and business focused. "Our fairs are made to sell”, emphasizes entrepreneur Francisco Santos, founder and president of the organization.“With fully professional events we are permanently investing to know and service the sectors we work with, we develop reference fairs for launchings and for effective forwarding of purchasing orders”.

The new event of Couromoda Group comes up with a new proposal of being the first international garment fair in Brazil with Brazilian and foreign exhibitors. For this doing, the company set an agreement with Ente Moda Italia aiming at a big participation of a strong Italian garment group already in the first edition of the show. Ente Moda Italia is a 25 year-old organization experienced in the promotion of “Made in Italy” around the world.

In Brazil, the fair counts on the support of Mega Polo Moda,the biggest Latin America garment wholesale shopping center,located in São Paulo. With 400 garment industry stores, it hosts around 1.2 million buyers per year.


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