Home / Knowledge / News / Textiles / The Front Row, style event by Bethesda Row

The Front Row, style event by Bethesda Row

May '10
Federal Realty Investment Trust announced the second annual style event, The Front Row, May 20 - May 22, at Bethesda Row. The three-day event will feature in-store fashion events, culinary tastings, beauty demonstrations, celebrity appearances and runway fashion shows at Bethesda Row.

The Front Row begins Thursday, May 20 at 11 a.m. with beauty consultations at bluemercury, a designer denim-fitting event at Urban Chic, jewelry trunk show at Sassanova, wine tasting at Bella Italia, and a designer appearance at Lou Lou. Thursday evening's signature event is the Washington, D.C. launch of Arm Candy, the newest release from author Jill Kargman. In addition to a reading and book signing, the evening will include cocktails and hors d'oeuvres, and cupcakes from Georgetown Cupcake. Hosted by Washington's fashion notables Sharon Bradley, Sabrina Clopton, Susanna Quinn and Ashley Taylor, the event will take place at Ginger on Bethesda Lane.

"We are thrilled to host The Front Row at Bethesda Row again for 2010," said Vanessa Lopez-Isa, Federal Realty's senior marketing manager for Bethesda Row. "The dynamic collection of fashion-forward retailers, incredible restaurants and exquisite location for the style-conscious consumer truly makes Bethesda Row the fashion capital of the region."

Friday, May 21 kicks off with designer appearances at Urban Chic; a meet and greet with bluemercury founder Marla Malcolm Beck, an M.Z. Wallace trunk show at Sassanova, a designer "tee" party at Luna, and a Calypso St. Barth trunk show at Ginger. Friday evening at 7:30 p.m. on Bethesda Lane join Project Runway finalist Laura Bennett and front row fixture and fashion icon Tinsley Mortimer at The Front Row runway event. Bethesda Row retailers Daddy & Son, Ginger, J. McLaughlin, Lou Lou, Lucy, Luna, Pink Palm, Sassanova, The Waygoose, Urban Chic and Wear It Well take to the runway with the latest fashions and fall trends. Runway hair will be styled by Bubbles Salon, with makeup by Bobbi Brown for bluemercury. Following the fashion show, Laura Bennett will read and sign exclusive editions of her newest release, Didn't I Feed You Yesterday?: A Mother's Guide to Sanity in Stilettos, for Front Row guests.

Saturday, May 22, sip and shop at J. McLaughlin, stop by a cashmere trunk show at Sassanova, or try a LuluLemon Athletica pilates class. Throughout the weekend at Bethesda Row, The Front Row exclusives are available at Georgetown Cupcake, Barnes & Noble, Cork & Fork, Le Creuset, The Papery, Pink Palm, The Waygoose, Urban Country, Wear It Well and more.

Federal Realty Investment Trust

Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Rajesh Vig & Ritu Vig,

Rajesh Vig & Ritu Vig

Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search