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Country gets its first Fabindia store

21
May '10
Kathmandu, Nepal, will soon witness an exclusive Fabindia store, adding yet another feather to their already existing international brand hat.

Said, Ashryata Karki, Executive Director, Evolution Clothing Company, Fabindia has already begun the supply of its exclusive goods to key departmental stores. But soon, we will set up a Fabindia exclusive store in Jawalakhel, during the next five weeks.

Adding further, Karki said that, Fabindia has most often catered to the up-market group of people but, it also has a price range suitable for the middle-income group. A wide variety of products to pick from, that are both exclusive and yet not heavy on an individual's pockets, has been the mantra of Fabindia.

Fabindia had commenced in 1958 by John Bissell, who then shifted to Macys in New York to work as a consultant for the Ford Foundation, so as to help establish the overseas sales potential of India in its growing textile industry.

Fabindia is currently celebrating its fiftieth year in India and although, it started as a wholesale exporter, it is today, a well-established and number one retail brand of the country.

Linen, organic food items, apparels and bath and body goods are available at Fabindia stores across the country. The special aspect of these products is that, all are naturally made. While the food is organic, the furniture range available at the stores is carved out of solid wood, natural dyes adorn the attires and body goods are created from hundred percent natural sources.

About 40,000 craftsmen and artisans across the country work for Fabindia. Helping the handicraft industry of India sustain in a market of ever growing competition, which further encourages rural employment has been a tradition followed by Fabindia. They export products to more than 33 countries across the globe to both wholesalers and retailers.

Fibre2Fashion News Desk - India


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