Home / Knowledge / News / Textiles / Nat Nast & Wounded Warrior to create American Heroes shirt

Nat Nast & Wounded Warrior to create American Heroes shirt

22
May '10
Nat Nast, the iconic American men's sportswear brand has joined forces with the Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. The company will design and market the “American Heroes” shirt collection, paying tribute to the courage and sacrifice of injured veterans.

The organizations also plan to collaborate on select events and promotions that will enhance awareness and help raise much-needed funding to support the WWP's mission. A portion of the proceeds from the sale of WWP-related items will be donated by Nat Nast to WWP.

“It is an honor to partner with Nat Nast and we thank them for doing their part to assist this generation of wounded warriors,” stated Wounded Warrior Project Chief Development Officer Adam Silva.

The American Heroes collection will consist of a variety of styles of printed and embroidered silk, cotton and knit shirts. It will be available in the first quarter of 2011 at select department and specialty stores, luxury resorts, casinos, e-commerce sites and military sales outlets.

“We wanted to align ourselves with an exceptional cause that would resonate with our customers,” said Lawrence C. DeParis, President & CEO of Nat Nast. “As an American brand inspired by men who live life to the fullest, we are keenly aware of how dependent our way of life is on those who so bravely defend our precious freedom. Wounded Warrior Project does amazing work and we are honored and proud to do our part in supporting our injured veterans through this noble cause”, DeParis added.

Over 37,000 of our nation's armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improve their mental health and well-being. Whether through caregiver retreats, combat stress programs, career and education services or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.

Nat Nast Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 14th May 2021

European Commission upgrades EU growth outlook for 2021 & 2022

In its Spring 2021 Economic Forecast, the European Commission has...

Pic: Shutterstock

Textiles | On 14th May 2021

Global 2021-22 cotton consumption highest in 4 years: USDA

Record global cotton supply will drive higher consumption as recovery ...

Pic: Walmart

Retail | On 14th May 2021

Walmart to acquire virtual fitting room platform Zeekit

US retail giant Walmart is acquiring Zeekit, a female-founded,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search