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Lakhnavi Zardoshi to get GI tag

12
Jun '10
Dr P Nayak
The Textile Committee is endeavoring to get a Geographical Indicator tag (GI) for the centuries old art called 'Zardoshi'. Though Zardoshi as an art is practiced in many parts of India and particularly the state of Uttar Pradesh, it is Lucknow, the capital of Uttar Pradesh that is more famous for the Lakhnavi Zardoshi art.

Typically a Geographical Indicator certificate is provided to a product which refers to the region situated therein as being the place of origin of that product. Getting a GI tag implies that no other region in the country can sell their goods or products under that particular name while selling the goods or products.

Fibre2fashion spoke to Dr P Nayak, Director of Textile Committee of India, who said, "For any product going for GI Certification we first prepare study on it covering the historical perspective and the production process of the product. Economic status is also taken in the study documentation”.

He continued, “After preparing study documentation then we carry out an awareness programme. In the programme, we select some organizations and then we create awareness about Lakhnavi Zardoshi. From there we identify who will be the registered proprietor and then we prepare the application of GI”.

“The study for the Lakhnavi Zardoshi has been completed and we will submit it at the end of this month, after which we will put up the application. Other than Zarodshi, there are three more products; Agradurrith, Maunath bhanjan Cotton Sarees and Farukhabad Cotton Prints. We are going to apply for all the four products at the same time”, he concluded by saying.

Fibre2fashion News Desk - India


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