Home / Knowledge / News / Textiles / James Smith & Michael Cranmer support Equmen brand

James Smith & Michael Cranmer support Equmen brand

16
Jun '10
Equmen recently announced the addition of two First Class Australian Cricketers to the brand's list of ambassadors: James Smith and Michael Cranmer. Both passionate users of Equmen compression underwear garments, the two stars join the likes of NFL player Josh Bidwell and World Boxing Heavyweight Champ David Haye in supporting the brand.

James Smith is a powerful right-hand opening batsman who made his first-class cricket debut in 2007/08 after showing promise with his Ford Ranger Cup efforts in the previous season at the age of just 18. James has proven to be a valuable member of the Redbacks team and was awarded the W.H. Hayes trophy for batting for having the highest South Australian batting aggregate. James is truly one of the form batsmen in Australia's domestic cricket competition!

"Posture and core stability are very important when I bat," says James Smith, opening batsman for the South Australian Redbacks. "Equmen offers just the right amount of support and comfort to ensure my body remains strong for those long innings in the middle."

Michael Cranmer is a highly talented, high order right-hand batsman and medium-fast bowler for South Australia who played in Australia's Under-19 team at the World Cup 2008 in Malaysia.

Michael made his first class debut for the South Australian Redbacks on February 13, 2009 against the Queensland Bulls and in the one day Ford Ranger Cup on January 26, 2010 against the NSW SpeedBlitz Blues. The talented right-hander showed just what he is capable of last season scoring a total of 658 runs at an average of 41.1 with a high score of 166. At such a young age and with so much promise, Michael Cranmer will definitely be one to watch.

"The undershirts are fantastic for recovery," says Michael Cranmer, all-rounder for the South Australian Redbacks "And, unlike the other compression brands, I can subtly wear the really cool looking Equmen under any type of clothing."

As ambassadors for Equmen, Michael and James will be featured in a variety of brand promotions, demonstrating the functional health benefits of the Equmen garments, whether used for street or sport.

Founded in April 2007, Equmen specializes in scientifically designed advanced men's undergarments and accessories. Equmen products are available at international luxury retailers including Saks Fifth Avenue, Nordstrom and Neiman Marcus - US, Selfridges - UK, Brown Thomas - Ireland, Holt Renfrew - Canada and David Jones - Australia.

Equmen


Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search