LNJ unveils first-time-ever range of denim fabrics

18 Jun '10

3 min read

LNJ Denim, a division of RSWM Ltd, which in turn is a part of the Rs 36 billion turnover LNJ Group, has unveiled its new range of denim products, many of which have attributes, seen for the first time ever, anywhere in the world.

With an investment of over Rs 2 billion in purchasing the latest equipment from Europe, USA and Japan, and establishment of Development Intelligence Group (DIG) for world class R & D, LNJ Denim is adding value and creative intelligence in order to give a new meaning to the denim business.

Amongst the new unique introductions are the 65-shade poly / cotton spectrum coloured denim, exclusive work wear range with flame-retardant, water, oil and dust repellent, anti odour and anti-bacterial attributes, and eco range denims which are made of recycled and worn jeans.

Speaking exclusively to fibre2fashion, Mr YC Gupta, CEO & Business Head, LNJ Denim said, “For the first time, ever, Cotton / Poly coloured spectrum denim has been produced with a special features of poly-yarn in warp and cotton yarn in weft. This cotton yarn has gone in the inner side of fabric and hence touches the body to give soothing feel and comfort to the body.

“This cotton / poly blend has been launched in 65 shades for the first time in denim industry. There are two different blends, with cotton/poly blends of 45:55 and 55:45. The later blend is called 'Chief Value Cotton' (CVC) and is a premium range”.

Elaborating on the other range which is a special denim wear and are eco-friendly, he said, “It is an oil, water and dust repellent denim. Other features include hydrophilic properties, which will absorb the sweat and moisture very quickly and will be highly comfortable to the body.”

Among other new denim products is a denim fabric with antibacterial and anti-odour properties, which will have killing efficiency of 99% for bacteria and will not give any foul smell even after continuous wearing and without washing the garments.

“The other functional denim product is the fire-retardant range, which can be used by workmen in the industry, as it is also self extinguishing. It is made from 100 percent natural fibres which are soothing to the body and are breathable fabrics, through which air can pass easily”, he informed.

The other range of products he said is the green organic and recycled denim which is also eco-friendly. “These denim fabrics are produced with organic cotton and by reusing the cotton waste and also by converting the used denim clothing into fibre and then again re-making denim fabrics from it”.

Speaking further he said, “These fabrics have evolved after undertaking long and deep research and by using special chemicals which are eco- friendly”.

On the response these varieties of denim fabrics have received after the launch, he said, “So far the response is very good, especially from global brands. They have already either placed orders with us or they have asked for samples of these denim fabrics”.

Fibre2fashion News Desk - India

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