SolarWorld shares PFW's commitment to sustainable lifestyle
29 Jun '10
2 min read
Models in the 2010 Portland Fashion Week in October will walk a runway composed of SolarWorld's chic, new, black high-performance solar panels, spotlighting sustainable development of two of the world's biggest industries – fashion and energy.
Portland Fashion Week, the nation's leading showcase of sustainable fashion designs and practices, will feature the solar runway in launching spring-summer 2011 collections of internationally known designers during its seventh annual event from Oct. 6 to 10, 2010, in Portland.
As an event sponsor, SolarWorld will celebrate production of the black monocrystalline photovoltaic module and completion of its module-assembly factory in nearby Hillsboro, Ore. At the U.S. headquarters site, the company is expanding all production phases: crystal growing, wafer cutting, cell conversion and module assembly.
“For the largest and most experienced U.S. solar manufacturer to join forces with Portland Fashion Week is a clear statement that sustainability is fashionable,” said Prasenjit Tito Chowdhury, executive producer of Portland Fashion Week. “Sustainable fashion is a lifestyle choice, as is renewable energy.”
“We share Portland Fashion Week's commitment to a sustainable lifestyle,” said Kevin Kilkelly, president of SolarWorld California, SolarWorld U.S. sales and marketing arm. “We can continue to rely on resources and practices that can't be sustained, or we can make better decisions. We invite Americans to do better – in style.”