Home / Knowledge / News / Textiles / Adorable Lingerie ties up with Kersh brand

Adorable Lingerie ties up with Kersh brand

01
Jul '10
Top contemporary style brand Kersh announced the addition of Adorable Lingerie to its expanding licensing program, adding ladies sleepwear to its well-established line of contemporary knit tops and licensed handbags.

"The addition of Adorable Lingerie will greatly expand the reach of the Kersh brand," said Sandy Dombroski, Kersh's sales and marketing director, in making the announcement. "We are excited by Adorable Lingerie's enthusiasm for the Kersh brand, and we look forward to introducing a wide variety of new products to the Kersh consumer."

The new sleepwear products will debut at MAGIC in August 2010 and will be distributed throughout the United States, Canada and Europe through mid-tier department store retailers and specialty stores.

"We are all very excited about Adorable Lingerie joining forces with the Kersh brand," added Judi Seidman, president of InGroup Licensing, which facilitated the agreement. "Both of these companies are led by creativity and unparalleled design to deliver beautiful and affordable products that cater to their customers' desires for style and quality."

Kersh is a division of International Fashions, a Vancouver-based manufacturer and distributor of high-quality, critically acclaimed fashions for more than 35 years. The Kersh style is laid back, sexy, cool West coast with a natural feel, which has grown into an $80 million a year brand in just five years.

Adorable Lingerie of Montreal has been designing sleepwear for more than 40 years and aspires to a higher level of openness, imagination and charm. The company has become one of Canada's largest apparel manufacturers with a talented team of creative designers.

InGroup Licensing


Must ReadView All

Pic: humphery / Shutterstock.com

Textiles | On 18th May 2021

China's textile sector shows strong performance in Q1 2021

China's textile industry showed strong performance in the first...

Pic: Shutterstock

Retail | On 18th May 2021

Retail stores in Ireland open after 4 months of lockdown

Over 280,000 employees in Ireland’s retail sector returned to work as ...

Pic: Shutterstock

Textiles | On 18th May 2021

Prime Content| Organic cotton fibre prices in India expected to rise: TexPro

The price of organic cotton fibre in India is expected to increase in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search