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Signature Marcel talks about luxury bedding style

02
Jul '10
Marcel Miller has announced the re-launch of its signature MARCEL Collection. The refined bedding ensemble, inspired by classic menswear style, features finely tailored duvets and elegantly hem-stitched sheets made of exquisite Peruvian Pima Percale cotton. The elegantly styled designs are an exclusive collaboration between Marcel Miller and noted Peruvian luxury bedding designer Natalie Barhumi, whose craftsmanship and expertise in Peruvian Pima Cotton are unparalleled. “We are attempting to fuse classic tailoring and crisp contemporary styling to create never-before-seen bespoke bedding. Natalie successfully executed our shared vision of luxury, which we believe represents a compelling new statement of style for the discerning luxury linen buyer” added Marcel Miller's Founder & CEO.

This product line expansion marks the company's first foray into the hyper-competitive luxury bedding segment. Prior to the re-launch, the line enjoyed tremendous success with PUR, its award-wining organic cotton Top-of-Bed collection, which won Best New Product at the New York Gift Show in 2007. According to the company, the current line expansion was driven entirely by customer demand. “Our best buyers, who have grown with us from the beginning, repeatedly expressed their desire to present a more complete Marcel Miller lifestyle statement, expressing our unique vision of handcrafted luxury, so we worked diligently to oblige them”, stated the company's Founder. The new MARCEL BESPOKE BEDDING will debut at the Atlanta Gift & Home Market – Merchandise Mart Bld. 9 E-5. (July 16-20).

Inspired by memorable travels, MARCELMILLER envisioned its very first creation – a sumptuously soft blanket of pure Peruvian alpaca…it became an instant classic. The MARCELMILLER brand was officially unveiled – on the eve of a new millennium. Its creative vision is shaped by enduring expression of luxury – the finest natural materials and exquisite craftsmanship. Perpetuated by the creative ambition of its visionary founder, MARCELMILLER is poised to become an iconic luxury label. Each MARCELMILLER creation is, by design, crafted to become a treasured heirloom. Handmade character and timeless style are discernable signatures of the label.

Marcel Miller


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