Spa Living becomes exclusive licensee of SpaLena Linens
07 Jul '10
2 min read
Spa Living Showrooms, Inc., one of the leading suppliers in the spa-inspired retail market, has been granted the exclusive license to produce and distribute SpaLena bed linens to the retail bedding market. SpaLena is a popular line of poly-microfiber sheeting that has gained worldwide recognition for its easy-care and sustainable properties.
Made from a durable, high-performance fabric originally developed by The Comphy Company, these linens were previously marketed only to professional spas for use on massage tables. However, they are now in high demand for home use by spa clientele who have experienced their superior comfort and luxurious feel, which is comparable to 600-thread-count cotton. Additional qualities that made this fabric popular for spa use, including extraordinary durability, stain release, cloud-like softness and wrinkle-free care, also makes it a natural fit for the home bedding market.
Through the new licensing agreement with Spa Living Showrooms, SpaLena is now available to retail consumers worldwide, and is one of the most successful bedding lines to transition from the authentic spa industry to the home bedding market. Spa Living Showrooms, who devotes its resources to traditional retail channels, is known for providing only the most authentic and industry-proven products that are derived from the professional spa industry.
"Our commitment to offering only authentic spa products to retail consumers is what differentiates Spa Living Showrooms from others in the market," said Robert Mishkin, vice president of Spa Living Showrooms. "We know that simply adding the word 'spa' to an ordinary product doesn't make it an extraordinary product, so we are very choosy about the product lines that we represent. The SpaLena line of bedding is a truly unique product and we are confident that it will be a highly successful addition to our retail collection."
Spa Living Showrooms is a leading supplier of authentic spa products to the retail market. They first gained recognition in 2006 as an innovative wholesale showroom at Americas Mart in Atlanta, where they assembled a cohesive group of 20 diverse spa vendors for the purpose of introducing spa-oriented products to the traditional retail market. Through this successful alliance came countless opportunities for each of the showroom participants to expand the reach of their individual product lines. Today, Spa Living Showrooms is recognized for their staunch dedication to bringing authentic spa-tested and proven products to the retail market.