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HKFW closes with applause from fashion insiders

Jul '10
The 17th HKTDC Hong Kong Fashion Week for Spring/ Summer, staged by the Hong Kong Trade Development Council closed on 8th July with applause from fashion insiders.

• Close to 1,300 exhibitors from 21 countries & regions
• More than 10 fashion show staged
• 4 professional seminars held

Brand Collections' Show
On the second day of the fair, the Brand Collections' Show featured the work of Australian designer Cristina Nitopi, American designer Carol Reyes, and the Indonesian brand Benten Fashion from the company PT Sinar Mutiara Cemeberlang.

As well as being the region's premier trading hub, the fair served as an important preview of trends for 2011 and beyond. World-famous trend forecasters including Carlin International and WGSN from France, Fashion Snoops and Stylesight from the US hosted various seminars to give insights into trends for the coming seasons.

• “WGSN Global Trends Analysis: SS11 & Beyond” by WGSN
• “Impulses Autumn Winter 2011-12” by Carlin International
• Fashion Snoops Presents “Fashion Trend Directions for Fall/Winter 2011/12 Ladies, Men and Childrenswear” by Creative Trends Services on behalf of Fashion Snoops
• “F/W 2011 Women's Accessories Trends” by Stylesight

Exhibitor Quotes

Exhibitor from Chinese mainland
Samuel Dong, Designer/President, Hangzhou Golden Season Fashion Co. Ltd.

"This is a good fair. That's why we have been exhibiting here for so many years. We produce high-end women's wear for sale worldwide and employ about 1,000 workers in Hangzhou. We have also established offices in the US and Canada. The fair serves as a solid platform for business growth and brand building that is especially important for our expansion into retail operation. Our first retail shop is located in Montreal of Canada and we plan to open shops in the US next year."

Exhibitor from Hong Kong
Gary Fong, Director, Wing Wing Trading Company Ltd.
"We have been engaged in fashion trading, manufacturing and wholesale businesses for over 20 years. We sell our products such as evening dresses and suits for women under the brand of ETHNE mainly to the US and European markets. In a further expansion, Wing Wing is planning to open retail stores in Chinese mainland. The Hong Kong fair is professionally run by HKTDC and it offers a good opportunity to promote our products and to meet customers. This year, we've found some potential buyers from the US, Russia, Greece and Chinese mainland."

Buyer Quotes

Buyer from Thailand
Saowalak Wibultanaphan, Assistant General Manager, Merchandising, The Mall Group Co., Ltd.
"Our group has been running department stores for 25 years. Today, we have nine stores in Thailand including eight in Bangkok under the names of The Mall, Emporium and Paragon. Consumers' spending power is strong and we continue to upgrade our stores and services to meet demand. This is my second visit to the fair. Last year, I sourced mainly women's wear. This time, my focus is on men's wear and accessories. I have found some companies with good merchandises for our stores. The fair is big in scale and it is very well managed."

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