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INVISTA puts its best foot forward in leading socks industry

13
Jul '10
INVISTA, one of the world's largest integrated producers of fibres and polymers, continues to cement its commitment to the socks and legwear market and has launched an expanded branding and segmentation of its global socks portfolio made with LYCRA or LYCRA T400fibre. This expansion of the heavy gauge socks and knee-high branding possibilities for LYCRA fibre brand refers to demanding consumer needs who are looking for a more specific every day and sports socks offering and helps the sock industry to differentiate and tailor their offerings within the global socks and knee-high market.

The new branding possibilities include LYCRASoft Comfort socks for socks and knee-highs with exceptionally soft comfort for sock tops and LYCRA SPORT socks and knee-highs with optimized performances for athletes and sports practitioners who want most technically-advanced garments. Additionally the owner of the LYCRA fibre brand has also exclusively announced a refreshed brand identity with a new name for its LYCRA Energising socks to LYCRA Energy socks. First socks showing these new LYCRA fibre brandings will be already in the stores within the next weeks.

INVISTA prides itself in knowing what consumers want from not only the LYCRA fibre brand but also from their hosiery and socks. Recent research* from the global brand identifies that women tend to purchase several pairs of socks at once (between 5 and up to more than 20 pairs) and that they also select a variety of styles with ankle-highs accounting for almost half of the quantities purchased.

Furthermore, INVISTA is proud of its loyal consumers of the LYCRA fibre brand which is thanks to the outstanding comfort and fit it brings to garments – and legwear is no exception. It goes without saying that socks play an integral part to an outfit, whether it is by adopting the new fashion-forward trends or going for functionality wear. Wearers want the top to the toe to provide ultimate stretch and recovery and LYCRA fibre ensures that this happens as it combines stay-up power with complete freedom of movement.

Denise Sakuma, Global Segment Director – Legwear at INVISTA said, “With this new branding and a new brand identity for LYCRA Energy socks, INVISTA ensures that they are always putting its best foot forward in marketing its products within the industry. We are dedicated to clearly identifying our innovations in garments and these new changes will assure our customers and consumers that they are always getting the highest mark of quality and value from the LYCRAfibre brand.”

LYCRA Soft Comfort socks
LYCRA Soft Comfort sock branding helps sock knitters to differentiate from the common socks offering when using LYCRA Soft Comfort fibre T902C in the sock or knee-high top while using LYCRA fibre in all other parts of the sock.

• LYCRASoft Comfort socks offer exceptional comfort as it contains the innovative LYCRA Soft Comfort fibre T902C in the sock top of the garments.


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