New technology stimulates design freedom in footwear
18 Aug '10
3 min read
Treated shoes keep wearers comfortable and dry, by resisting water from outside and maintaining optimum control of temperature and 'breathability'. By resisting the absorption of water and dirt, ion-mask also helps guard against stains, making products look new for longer.
ion-mask has been adopted by some of the world's leading footwear brands, including adidas Golf and Nike. According to Marco Grott, Director of Footwear Development for adidas Golf, ion-mask provides extraordinary benefits both for customers and company. He says: “As a performance-transforming technology it's the natural complement for our existing state-of-the-art product features, plus P2i has done its homework to ensure that deployment into manufacturing is smooth and efficient.”