German company Schmidt Group is taking over from the Swiss investment holding company Madison Private Equity Holding AG (MPEH) the majority of shares in the Swiss company Attias Textiles SA, which owns the well-known brands TEDDY'S and Detto Fatto.
Taking over TEDDY'S represents a strategically important market expansion for the Schmidt Group, which – in 2006 – will look back on one hundred years' experience in textiles and already enjoys a strong presence in European markets with the brands Chiemsee, Kappa Deutschland, Tomster USA, Okamoto Sportswear with Unlicensed, and Bay City Textilvertrieb with, among others, Summer Inside. The Attias Textiles SA site in Denges/Lausanne will be maintained and expanded further in the medium term.
Operative management is now the responsibility of Bernd Bremora, while Urs Pavoni, the previous Chief Executive Officer, has become a member of the Board of Directors. Bernd Bremora is not new to the 'jeans & young fashion' scene. He founded the successful Trend Company with its Vingar jeans label and, as CEO, achieved renewed success for the Werdin jeans franchise with the Blue One lifestyle brand. Over the past years, Rehfeld Holding and the Mustang jeans brand have benefited from his knowledge of international retail trade and of Asian procurement markets.
Bernd Bremora, CEO of Attias explains that TEDDY'S is a jeans brand with an extremely individual and unmistakable signature in which they combine fashion and lifestyle. In the areas of sourcing, logistics and data processing, they will seek out and utilise expedient synergies with their new sister companies within the Schmidt Group.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
