Home / Knowledge / News / Textiles / Campaign on Disposable Fame's new line of infused shirts

Campaign on Disposable Fame's new line of infused shirts

06
Jan '11
Vol. 1” campaign features a young man and friends casually gathering at a stylish and iconic modern home nestled in the rolling hills and dramatic canyons of Calabasas, California.

The creative and colorful campaign highlights Disposable Fame's collection of classic and modern infused shirts in an editorial storyboard presentation that playfully showcases society and fame, fashion and personal style with a vintage feel. A 24- page “Manual to Fame Vol.1” lookbook will be produced for editors and the fashion industry.

Shot on location at the renowned Lima Residence designed and constructed by Abramson Teiger Architects – the breathtaking home of the Jonas Brothers' Disney series Jonas Brothers L.A. – Disposable Fame's campaign captures the eye with breathtaking design while encouraging a fun and sexy approach to the art of becoming famous.

“We are very excited to have our first national advertising campaign shot in this beautiful and inspiring work of art,” said Disposable Fame founder Rovane Durso. “The campaign reflects the brand's identity and character, and the Lima Residence fits right in with the brand spirit.”

The Disposable Fame “Manual to Fame Vol. 1” print campaign will be launching in select fashion publications early 2011, with accompanying behind-the-scenes online video footage dispersed via YouTube and Vimeo. Fashion blogs, Disposable Fame's Facebook fan page and other social networking sites will kick-off the campaign online. Disposable Fame is currently in talks with public relations agencies for further exposure of the new apparel brand.

Disposable Fame Inc, is a specialty brand of casual and active apparel for men and women. The Los Angeles-based clothier is unveiling its first men's shirt collection for Spring-Summer 2011 in premium retailers.

Disposable Fame Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Feb 2020

Morocco to revise FTA with Turkey

Turkey has agreed to review its free trade agreement with Morocco,...

Pic: Shutterstock

Textiles | On 15th Feb 2020

German, Italian investors interested in investing in Pak

German and Italian investors and manufacturers have evinced keen...

Pic: Nike

Apparel/Garments | On 15th Feb 2020

Nike employs distributors in Brazil, Argentina, Chile

Nike has entered into strategic distributor deals for its Nike Brand...

Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search