Top global talent to feature at Hong Kong Fashion Week

07 Jan '11

4 min read

Seminars and Shows
The fairs will also offer a full programme of seminars, ranging from trend forecasting to discussions of branding and garment production by international experts. Representatives of Paris-based Rue du Mail will highlight the company's brand success and global business horizons.

Many designers and brands take the opportunity to present their own house shows to international buyers and insiders. They include IKA BUTONI, featuring the latest collection of Hong Kong-based designer Ika, the Knitwear Innovation and Design Society, Modessa, a women's wear company, and Moiselle, a popular Hong Kong women's-wear label.

The Hong Kong Research Institute of Textiles and Apparel will display a collection of outfits made of metallised fabric at the Trade Services section, while the Hong Kong Fur Federation will showcase the Designers Love Fur Collection 2011 at the Hall 1C Concourse.

Cosmetics brand SHISEIDO, which is sponsoring the Hong Kong Fashion Extravaganza for the second year, and hairdressing company TONI & GUY, will provide make-up and hairstyling support for the fairs. TONI & GUY's International Artistic Director, Bill Watson, will fly in from the United Kingdom to lead the hairstyling team.

Fashion designers Greenie Chau, Bonita Cheung, Ika, Sandy Johannsson, Hin Lee, Do Do Leung, Michelle Miao, Lucy Shih and Gary Tsang attended today's press conference. Fashion brand Qinyi sent a representative.

Hong Kong Trade Development Council (HKTDC)