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Asia Citra Pratama set to take the lead in Indonesia

22
Jan '11
Production was scheduled to start late last year at Indonesia's Asia Citra Pratama's new purpose-built, wide-width textiles mill; with the country's first Monforts 3.2 m wide Montex Stenter ordered through local representative PT Primatek Technologies

Although an established family–owned business, the next generation of Asia Citra Pratama – brothers Hendra and Henky Tedjawisastra – are set to take the Indonesian textiles company into a new direction, producing wide-width, quality home textiles.

The company's origins date back to 1986 when the brother's parents Mr and Mde Aries Tedjawisastra took over an established company dating back to the 1970's. Based in Bandung, the original company provided printing for narrow width cotton linen and shirts for the domestic market.

From these small beginnings, the company has diversified into dyeing and finishing to produce 1.5 million m² a month for ladies fashion wear.

But, Asia Citra, as an inner city textile mill, is finding the same expansion problems experienced by other fabric producers – extra space and compliance with environmental issues.

Surrounded by residential and commercial properties has meant no additional land is available for expansion.

The company has therefore located to a 2 ha green field site in Karawang, some 80 km north of Bandung and 55 km south of Jakarta.

Complying with the latest environmental 'green' regulations, the new factory has its own water recycling facility, filtering water before passing it through to the industrial complex's own recycling operation to ensure totally clean water.

Wide width demand
In setting up the new facility, the brothers recognised the potential in Indonesia for producing wide-width bed linen fabrics.

“There are not so many producers in Indonesia” said Hendra, continuing “possibly a maximum of ten - most with older equipment.”

“So with new equipment incorporating the latest technology, we should quickly become one of the best, to lead the way. We will initially concentrate on the domestic market, perfecting the quality and then actively seek international markets – wherever it is, focusing on bed linen.”

The company had originally considered purchasing second hand equipment as a reduced investment.

“We then considered Chinese equipment – which although less expensive than European manufacture, we questioned if it would meet environmental issues and perhaps lacked the latest energy saving technology and robust-build.”

“In the end we opted principally for European equipment for the partnership and support back-up.”

Start of production
Production, scheduled to start in November 2010 with a single shift, was by January 2011 scheduled to be three; to meet the anticipated 1 million m²/ month production target.

Back in 1990, the company installed its first Monforts Montex stenter in Bandung.


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