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BabyLegs for Hello Kitty collection for infants & girls

16
Feb '11
Sanrio, the global lifestyle brand and BabyLegs, the popular children's brand with essential child and baby products, will unite this Summer to unveil a new collection – BabyLegs for Hello Kitty. The collection will include socks, tights and the all famous BabyLegs leg and arm warmers.

"Our collaboration with BabyLegs offers a new specially designed collection of adorable legwear for infants and girls," says Janet Hsu, President of Sanrio, Inc. "Expanding this product category is natural for the brand as we see mothers that grew up with Sanrio sharing their love of Hello Kitty and our iconic characters with their daughters."

BabyLegs is the original designer of fashionable and functional leg and arm warmers, which have become a diaper bag essential loved by celebrities. Adorable graphics and signature colorways make the BabyLegs for Hello Kitty collection unique with sizes for infants, toddlers and girls. Anticipating a high demand, BabyLegs will post a pre-order date for the BabyLegs for Hello Kitty collection on its facebook page offering fans first dibs on the product.

Hello Kitty, the iconic character that prompted a global phenomenon, has been delighting fans of all ages around the world for over 35 years. Appearing on everything from apparel and jewelry, to stationery, electronics and home goods, Hello Kitty and has become a staple in every girl's life.

"I am excited to embark on this new adventure with Sanrio, as it's an esteemed company with 50 years of experience. Hello Kitty is an iconic character that we are excited to incorporate into our BabyLegs family of designs," announced United Legwear Company CEO, Isaac E. Ash.

Look out for more products to come from BabyLegs and Sanrio for Fall 2011, including classic Sanrio characters My Melody, Badtz-Maru and Little Twin Stars!

BabyLegs


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