Obeetee working on growing recognition in India
31
Jul '18
Jul '18
Obeetee, a world leader in handwoven carpets centred around a sustainable future, is working to grow recognition and secure placements with key retailers in India. The demand for carpets has traditionally been much greater in colder countries, and the tradition of woollen carpets in India has always been as an export, according to the chairman of the company.
The brand is protecting and encouraging Indian art and craftsmanship by allowing equality and creative freedom to all its employees, said Rudra Chaterjee, chairman, Obeetee, while speaking to Fibre2Fashion. “Our designers and artisans have the liberty to execute designs which reflect global trends and embody the impeccable quality for which Obeetee is known.”
He added that the handmade carpet sector will go through a transformation, but Obeetee is prepared to meet those challenges with innovative solutions-ones that build on the strength of what the company already have- talented, creative, loyal employees and artisans, state-of-the-art equipment and processes and a deep and abiding commitment to ethical standards and environmental responsibility.
The company believes in growing responsibly. Chaterjee said, “We insist on favourable working conditions and a zero-tolerance policy that hires only those above the age of 16, even though the government limit is 14. We are the first company in the industry to achieve the SA8000 standard, the world's preeminent certification of social standards-from working hours and collective bargaining, to workers' safety and health. We also have a groundbreaking women weavers programme that has trained 350 so far in the craft and support local schools.”
Obeetee is quite committed towards sustainability as it uses safe dyes and chemicals, and was the first in the industry to set up a water effluent treatment plant, helping to protect the surrounding countryside, and air pollution control systems. Its environment-friendly power systems run mainly on gas derived from biomass, and it contributes to healthy communities by planting trees and developing parks. (KD)
Click here to read the complete interview.
The brand is protecting and encouraging Indian art and craftsmanship by allowing equality and creative freedom to all its employees, said Rudra Chaterjee, chairman, Obeetee, while speaking to Fibre2Fashion. “Our designers and artisans have the liberty to execute designs which reflect global trends and embody the impeccable quality for which Obeetee is known.”
He added that the handmade carpet sector will go through a transformation, but Obeetee is prepared to meet those challenges with innovative solutions-ones that build on the strength of what the company already have- talented, creative, loyal employees and artisans, state-of-the-art equipment and processes and a deep and abiding commitment to ethical standards and environmental responsibility.
The company believes in growing responsibly. Chaterjee said, “We insist on favourable working conditions and a zero-tolerance policy that hires only those above the age of 16, even though the government limit is 14. We are the first company in the industry to achieve the SA8000 standard, the world's preeminent certification of social standards-from working hours and collective bargaining, to workers' safety and health. We also have a groundbreaking women weavers programme that has trained 350 so far in the craft and support local schools.”
Obeetee is quite committed towards sustainability as it uses safe dyes and chemicals, and was the first in the industry to set up a water effluent treatment plant, helping to protect the surrounding countryside, and air pollution control systems. Its environment-friendly power systems run mainly on gas derived from biomass, and it contributes to healthy communities by planting trees and developing parks. (KD)
Click here to read the complete interview.
Fibre2Fashion News Desk – India
Must ReadView All
Apparel/Garments | On 22nd Jan 2019
Vietnam targets $40 bn in textile-garment exports in 2019
The Vietnam Textile and Apparel Association (VITAS) has set a target...
Apparel/Garments | On 22nd Jan 2019
Myanmar RMG units exporting to EU rose by 180 in 5 yrs
The number of readymade garment (RMG) factories in Myanmar that...
Textiles | On 22nd Jan 2019
Microsoft India launches e-com site for handloom weavers
Microsoft India recently launched a new e-commerce platform,...
Interviews View All
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
Top executives
Textile industry
GST has levelled the playing field to an extent
Yashiki Gumber
Sahiba Fabrics
Fabric does not restrict us from fashion trends
South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...
Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...
Mumbai-based Corporate Collars provides bespoke tailoring services for...
Robert Erichsen
Statex Produktions & Vertriebs GmbH
Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...
Justin Chan & Shyam Gollakota
University of Washington
A fabric that can store data without any electronics or batteries has been ...
Paige Mullis
Glen Raven Inc
Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...
Priya Somaiya
Usha Social Services
The Usha Silai label from Usha International is all set for a retail...
Divvya and Nidhhi Gambhir
Walnut
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Cigdem Akin
Cigdem Akin
She has carved a niche for herself as the national brand of Turkey. Her...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
