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Online sales spur French home decor brand Maisons Du Monde H1 results

04 Aug '21

2 min read

Pic: Maisons du Monde

With stores reopening in mid-May and online purchase on rise, Maisons Du Monde, a French furniture and home decor company reported 35.5 per cent sales growth to €662.6 million in first half (H1) of FY21 ended on June 30, 2021, against prior year. Online sales for the six-month period surged 44 per cent to €268.2 million representing 40 per cent of total sales.

“The selective marketplace we launched on our French website last November continues to show an outstanding performance, already reaching 20 per cent of our French online GMV in the first half. Our ongoing onboarding of new partners enables us to offer over nearly 600 brands to our customers, with customer experience steadily at par with our own e-commerce activity,” Julie Walbaum, chief executive officer of Maisons du Monde, said in a press release.

Gross margin increased to €431.9 million (€312.6 million), while operating profit expanded to €41.6 million (loss: €5.8 million). The company’s profit for the first half was €20.5 million (€20.4 million).

Sales from France in H1 FY21 grew 31.8 per cent to €332.2 million (€252.1 million), while international sales were up 39.5 per cent to €330.4 million (€236.8 million).

“As we enter the second half of the year, uncertainty in the environment remains high due to recent and ongoing supply chain disruption in Asia, as well as possible impact of the pandemic on commercial activity. Despite the adverse context, our excellent performance to date enables us to confirm our full-year guidance, and I trust our teams to remain fully focused on everyday operational excellence and our strategic priorities,” Walbaum said.

Fibre2Fashion News Desk (JL)

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