Home / Knowledge / News / Textiles / Organic brand 'Pink Elephant' launches its retail website
Organic brand 'Pink Elephant' launches its retail website
10
May '17
Courtesy: Pink Elephant Organics
Courtesy: Pink Elephant Organics
Pink Elephant, an organic clothing company providing fashion-oriented, sustainable apparel for girls, has launched its retail website. The brand aims to make top-quality, organic fashion accessible by selling direct to cut out the middle man and reduce retail overhead. Its clothing is 100 per cent organic, excluding embellishments, and is GOTS certified.

Pink Elephant's founder is Sudhir Kakar, a veteran in the women's fashion industry with his company Woodland Trading. The brand’s creation was inspired by the birth of his first granddaughter. "I discovered several European girls apparel brands touting the benefits of clothing made with organic fibers," said Kakar. "But when I searched for fashionable organic infant clothing domestically, I was disappointed."

Recognising an untapped market in the US, Kakar set out to make available highest quality organic clothing that was also fashionable. He assembled a team with expertise in two areas – fashion and kids. The Pink Elephant management team’s credentials include apparel design, retail buying, production, sales, logistics and eco-friendly practices – coupled with qualifications of being moms and a nanny.

According to the Organic Trade Association, sales of organic cotton have grown significantly in recent years, as consumers increasingly seek out sustainable, chemical-free fibre. Organic fibre sales in the US totalled more than $1.1 billion in 2014, up 18 per cent from the year before. (RR)

Fibre2Fashion News Desk – India


Interviews View All

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search