Home / Knowledge / News / Textiles / OutDoor by ISPO to see improvement with industry feedback

OutDoor by ISPO to see improvement with industry feedback

26
Feb '20
Pic: ISPO
Pic: ISPO
Preparations in Munich for the second OutDoor by ISPO are in full progress. The leading international outdoor trade show will be held from June 28-July 1, 2020. The show is expected to see a significant improvement with new concepts and extensive supporting programmes, thanks to the feedback from the industry which will be incorporated in the planning.

“As we had already done when developing the OutDoor by ISPO concept in the run-up to the premiere, we sought close contact with the industry at all levels, both through our Advisory Board and expanded network and through our partner, the European Outdoor Group. All in all, the feedback for the first event was very positive, but of course - as with every new project - there were also numerous suggestions for specific improvements. We are very happy about the varied feedback, because only then do we know what moves people and how we can improve. We are now in the direct implementation of the corresponding measures,” Markus Hefter, exhibition group director of OutDoor said in a press release.

Talking about the optimised hall layout and new planning of the outside area, Hefter said, “The generous distribution of the exhibition space across nine halls and the outdoor exhibition area, the very wide central aisles and open stand design provided the desired relaxed marketplace atmosphere. Subjectively, however, some exhibitors were under the impression that there were fewer visitors on the floor than actually attended. In addition, the flow of visitors in the C-halls of the site was not entirely satisfying for us. For 2020, we are optimising the hall layout: We will only occupy the A and B halls with access to the atrium. The central aisles will be made a little narrower. This means that we gain more exhibition space in each hall and make better use of niche areas without reducing the beautiful, airy ambience. At the same time, we promote a more even visitor flow.”

Speaking about increasing the quality of the trade visitors, he added, “The quality of the trade visitors in 2019 was very good. Over 80 per cent of the more than 22,000 visitors stated in the official visitor survey conducted by Messe München that they had decision-making authority in their professional capacity. In order to further increase the quality and quantity of the visitors and to make better use of the potential of international distribution networks, we expanded our ‘Altogether to Munich’ invitation and matchmaking tool. Our exhibitors can activate their own dealer network, subsidiaries or distributors with just a few clicks via the online-based invitation tool. With ‘Altogether to Munich’, exhibitors may send 4-day tickets to sports retailers and buyers at no additional cost and also make appointments on site directly in the system. The tool is currently available in eight languages.”

“This year we will again set up a camping site within close proximity to the exhibition halls. In our eyes, it serves not only as an alternative to a hotel, but also as a meeting place for the industry. The proximity to the bathing lake in Riemer Park was already very well received last year. This summer, the trade fair campers can look forward to additional and improved gender-specific sanitary facilities, an optimised catering offer and extended green areas for tents. For a cosy end of the evening we also set up a central fireplace. It is expected that it will be possible to book the site from March onwards,” Hefter said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Apr 2020

UKFT campaigns to support small companies amid COVID-19

UKFT is urging the government to provide support for individuals or...

Pic: Shutterstock

Apparel/Garments | On 3rd Apr 2020

China's silk town Shengze sends face masks to Milan

The Shengze Chamber of Commerce in the city of Suzhou in China’s...

Pic: H&M

Fashion | On 3rd Apr 2020

H&M awards €1 mn to five innovations of fashion industry

From lab-grown cotton and creating fabrics from protein DNA, to...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search