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Over 300 exhibitors to participate in ISPO Shanghai
May '17
Courtesy: ISPO
Courtesy: ISPO
More than 300 exhibitors and brands are expected to present their latest developments to an audience of Chinese trade visitors at the ISPO Shanghai 2017 fair to be held from July 6-8. It will feature three new theme worlds – Nature & Elements, Speed & Strength and Urban & Lifestyle. A Market Introduction Program and a Retail Tour will also be held.

ISPO Shanghai's three theme worlds bundle the latest products and innovations in the outdoor, water sports, textrends, running, fitness and action sports sectors. The show focuses on the summer and all-season collections. Visitors will get a quick and comprehensive industry overview, and also receive insights into the Chinese market's trends and growth segments.

ISPO's Market Introduction Program has been designed to support international brands that want to gain a foothold in China. Sports industry specialists and market experts will give valuable insights into the Chinese economy and provide know-how to support companies entering the market. The seminar programme will cover basic legal principles, and networking events will give participants an opportunity to make contacts.

ISPO Open Demo Day will take place the day before the show begins at the bottom of the river Yangtze. It will give visitors a chance to test the latest products for the summer outdoor and exchange ideas and information with dealers, distributors and representatives of several brands. One of the main events on the last day of the show will be the ISPO Lightning Run in Shanghai's Century Park. The programme of events also features a number of other highlights such as the presentation of ISPO Award Winner and for the first time the ISPO Textrends for spring/summer 2019.

For the first time ever, Sport Tech Asia is being held at the same time as ISPO Shanghai. The joint venture with the platform for innovative technologies in the sports industry will create valuable synergy effects for visitors. Besides the latest product developments, you can also gather information about future-oriented trends and new developments in manufacturing. Among other things, the exhibits on display will include machines for outdoor products and the latest developments in the dyeing process. (KD)

Fibre2Fashion News Desk – India

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