Home / Knowledge / News / Textiles / Over 80% online buyers in India prefer mobile apps
Over 80% online buyers in India prefer mobile apps
04
May '18
Over 80 per cent of online buyers in India prefer mobile apps over mobile browsers, compared to the global average of around 70 per cent, says a recent report. Driven by an increasing number of mobile (smartphone) shoppers, it is imperative that e-commerce platforms are able to keep pace with technology shifts, especially related to apps and services. 

At an average download of 10 mobile phone apps per day and total downloads of 12.1 billion apps in 2017, India stays far ahead beating the US and UK where the average downloads are 7 and total downloads 11.3 billion, according to the report of pCloudy, the ideal full lifecycle digital testing cloud based platform by Smart Software Testing Solutions, a leading software testing Product organisation.

Given that mobile users spend 86 per cent of their time within apps versus mobile browsers, intuitive and easy-to-use smartphone apps are the key to transaction conversions. To stay competitive, e-commerce companies should deploy robust mobile app testing platforms, the report stated.

"Mobile apps are the future of e-commerce. The inflection point in e-commerce is clearly demonstrated in how users seeking fast and efficient experiences, support for multi-tier distribution selling, and order workflows. In simple terms, what matters to a buyer today is speed, scale and simplicity. Therefore, it becomes contingent on the part of e-commerce companies to maintain the highest standards of mobile apps in terms of both quality deployment speeds. The only way this can be made possible is to deploy a robust platform that can perform manual, automation and bot test on multiple real devices with different OS versions and on different parameters on a cloud based platform," AvinashTiwari, co-founder and director, pCloudy, said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search