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Over 80% online buyers in India prefer mobile apps
May '18
Over 80 per cent of online buyers in India prefer mobile apps over mobile browsers, compared to the global average of around 70 per cent, says a recent report. Driven by an increasing number of mobile (smartphone) shoppers, it is imperative that e-commerce platforms are able to keep pace with technology shifts, especially related to apps and services. 

At an average download of 10 mobile phone apps per day and total downloads of 12.1 billion apps in 2017, India stays far ahead beating the US and UK where the average downloads are 7 and total downloads 11.3 billion, according to the report of pCloudy, the ideal full lifecycle digital testing cloud based platform by Smart Software Testing Solutions, a leading software testing Product organisation.

Given that mobile users spend 86 per cent of their time within apps versus mobile browsers, intuitive and easy-to-use smartphone apps are the key to transaction conversions. To stay competitive, e-commerce companies should deploy robust mobile app testing platforms, the report stated.

"Mobile apps are the future of e-commerce. The inflection point in e-commerce is clearly demonstrated in how users seeking fast and efficient experiences, support for multi-tier distribution selling, and order workflows. In simple terms, what matters to a buyer today is speed, scale and simplicity. Therefore, it becomes contingent on the part of e-commerce companies to maintain the highest standards of mobile apps in terms of both quality deployment speeds. The only way this can be made possible is to deploy a robust platform that can perform manual, automation and bot test on multiple real devices with different OS versions and on different parameters on a cloud based platform," AvinashTiwari, co-founder and director, pCloudy, said. (RR)

Fibre2Fashion News Desk – India

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