Home / Knowledge / News / Textiles / Over 80% online buyers in India prefer mobile apps
Over 80% online buyers in India prefer mobile apps
May '18
Over 80 per cent of online buyers in India prefer mobile apps over mobile browsers, compared to the global average of around 70 per cent, says a recent report. Driven by an increasing number of mobile (smartphone) shoppers, it is imperative that e-commerce platforms are able to keep pace with technology shifts, especially related to apps and services. 

At an average download of 10 mobile phone apps per day and total downloads of 12.1 billion apps in 2017, India stays far ahead beating the US and UK where the average downloads are 7 and total downloads 11.3 billion, according to the report of pCloudy, the ideal full lifecycle digital testing cloud based platform by Smart Software Testing Solutions, a leading software testing Product organisation.

Given that mobile users spend 86 per cent of their time within apps versus mobile browsers, intuitive and easy-to-use smartphone apps are the key to transaction conversions. To stay competitive, e-commerce companies should deploy robust mobile app testing platforms, the report stated.

"Mobile apps are the future of e-commerce. The inflection point in e-commerce is clearly demonstrated in how users seeking fast and efficient experiences, support for multi-tier distribution selling, and order workflows. In simple terms, what matters to a buyer today is speed, scale and simplicity. Therefore, it becomes contingent on the part of e-commerce companies to maintain the highest standards of mobile apps in terms of both quality deployment speeds. The only way this can be made possible is to deploy a robust platform that can perform manual, automation and bot test on multiple real devices with different OS versions and on different parameters on a cloud based platform," AvinashTiwari, co-founder and director, pCloudy, said. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Courtesy: Microsoft

Information Technology | On 20th Nov 2018

Gap partners with Microsoft for digital transformation

Gap has established a strategic partnership with Microsoft to drive...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search