Home / Knowledge / News / Textiles / Pantone Color Institute introduces Viewpoint Colour
Pantone Color Institute introduces Viewpoint Colour
23
Feb '17
Pantone Color Institute, the business unit at Pantone that forecasts colour trends and partners with global brands to help them leverage the power, psychology and emotion of colour in their design strategy, has announced the release of Viewpoint Colour, a new seasonal colour and trend magazine. The magazine visually combines inspiration with context.
 
Showcasing the lifestyle approach to colour that today’s consumers are demanding, Viewpoint Colour will provide creatives with colour information and insights across all design disciplines, including fashion, product, graphic and multi-media design at an affordable entry level price point. It will empower creative professionals with critical colour intelligence for more informed colour decisions. 
 
Inspirational and informative, the trend magazine will present visual references, design direction, and a global colour perspective in a high quality printed format 6-18 months ahead.
 
Each season Viewpoint Colour will explore the significance of one overarching global trend, highlighting the contextual grounding for these emerging design and colour directions and linking socio-cultural shifts with specific aesthetic cues. It will provide an in-depth analysis of these emerging colour stories to explain why they are relevant and how they are being applied. 
 
“In today’s highly visual world where design is led less by shape and form than by colour and material, designers working across all colour conscious industries are turning to the Pantone Color Institute to provide them with the clear and credible colour information needed to inform an effective colour strategy,” said Laurie Pressman, vice president of the Pantone Color Institute.
 
For fashion and interior designers, the colour magazine will provide actionable trend information across all areas of design—showcasing a macro perspective and its influence on colour including trend direction, colour harmonies, visual inspiration, product application, new materials and processes. (RKS)

Fibre2Fashion News Desk – India


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search