The report, published for the fashion industry by the Pantone Color Institute, a trend forecasting and colour consultancy, shows the top 12 colours for men’s and women’s fashion, underscores colour’s continued importance in driving fashion trends. Highlighting the consumer’s desire to mix, blend and create the unexpected, the palette showcases the unique nuances of colour expression for the London market. The report also includes four core classic shades. Transcending seasons and providing a foundation to any wardrobe, these core colours can be built upon in tonal stories or amplified with contrasting colours to create a new level of energy for the Spring 2018 season.
"Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognise the need to show more colour in their collections," said Leatrice Eiseman, executive director, Pantone Color Institute. "We broadened the direction for Spring 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air."
"Similar to New York Fashion Week trends, the Spring 2018 colour palette for London showcases an appreciation for the complexity and distinctiveness of colour as well as the appetite for expression through colour, which is something that evolves and can be played with," said Eiseman. "Consumers are looking for more colour variety. This expanded palette speaks to spontaneous colour usage and embraces the lack of gender and seasonal borders we are seeing embraced within the London fashion industry." (RR)
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