Pantone, provider of professional colour standards for the design industry, has unveiled polyester standards for athleisure, footwear, swimwear, sleepwear and the home and fashion accessories markets, as an addition to its Fashion, Home + Interiors System. These can be used for colour management in polyester, poly-blends and other synthetic materials.
These products are dyed on 100 per cent warp knit polyester.
The new Pantone Polyester Swatch Set is composed of 203 new colours, ranging from timeless neutrals to eye-popping neons, that are not available in the existing cotton library and cannot be reproduced in cotton with the same degree of clarity or intensity. “In today’s culture where colour plays an important part in our visual identity, we see an increasing desire for more saturated colours that help us stand out; colours beyond those formulated for natural fibres; colours whose appearance displays greater hue intensity,” said Laurie Pressman, vice-president, Pantone Colour Institute.
“Our new polyester offering addresses this demand for a deeper level of coloration, resulting in a comprehensive mix of colours relevant across design industries including all fashion-and lifestyle-driven markets, as well as home furnishings,” Pressman said.
Intended to complement the existing Fashion, Home + Interiors system, the polyester standards are available in three formats that will be familiar to fashion and home designers as their essential tools for inspiration and colour management, while affording the assurance in consistency that Pantone provides.
“We recognise that designers working in synthetic materials face increased colour management challenges due to the inability to achieve more vibrant and saturated colours in these materials compared to traditional cotton standards,” said Adrián Fernández, vice president and general manager of Pantone. “The addition of standards specifically for polyester materials is intended to satisfy this gap in the market, combining our technical expertise with the colour intelligence of the Pantone Colour Institute, to offer our globally-renowned methods of standardisation to rapidly growing segments.” (SV)
Fibre2Fashion News Desk – India