Home / Knowledge / News / Textiles / Parents & millennials support sustainable textiles: report
Parents & millennials support sustainable textiles: report
Feb '18
Parents & millennials support sustainable textiles: report
Parenthood and millennials support the sustainability in textiles, according to the new round of finding from the publication by Oeko-Tex Association named, “The Key To Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviours, and Outlooks” focused on two powerful consumer groups in the global textile market, millennials and parents.

The results will be publicised in a series of webinars and presentations over the next several months. A recorded webinar presented by “The Key To Confidence” researcher, Ellen Karp of Anerca, is now available at www.oeko-tex.com/webinars. “The Key To Confidence” online study was conducted in the second half of 2017 with a worldwide sample of more than 11,000 clothing and home textile consumers.

Of the total sample, approximately 30 per cent fell into the age group born between 1981-2000, known as millennials, in line with the global population. In the second round of findings, Oeko-Tex shares how millennials think differently about textile sustainability and how parenthood affects those attitudes.

For example, due to their internet and social media usage, millennials are more aware of the textile industry’s environmental and social shortcomings than older respondents. They are more inclined to consider the textile industry to be a major polluter. As a result, millennials are much more concerned about harmful substances in their clothing and home textile products.

Parenthood tends to intensify worries about all things. Parents of young children in particular voice concerns about harmful substances in a wide variety of products, but especially in home textiles and apparel. Parents’ product safety qualms outpace the concerns of non-parents. Their awareness of and reported purchase of “eco-friendly” clothing and home textiles is substantially higher than people without young children in the house. Correspondingly, interest in certified textiles is higher with both millennials and parents.

Anna Czerwinska, head of marketing and communication at Oeko-Tex said, “At Oeko-Tex, we are excited to share these findings with our customers and with the textile industry in support of our 25-year mission to help companies and consumers make informed decisions. The information reinforces the important role that independent Oeko-Tex certifications and labels can play in helping millennials and parents select sustainable textile products that are better for their families and the planet.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rahuul Jashnani, Jashn

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search