Home / Knowledge / News / Textiles / Powdr enters into long-term deal with Mammut

Powdr enters into long-term deal with Mammut

Feb '20
Pic: Powdr
Pic: Powdr
Powdr, an adventure lifestyle company with destinations across North America, has entered into a long-term deal with Mammut, the Swiss-born premium outdoors brand, with more than a century of experience in producing mountain safety equipment, technical apparel, and accessories. With this, Mammut becomes the official uniform and apparel provider for Powdr.

The partnership makes Mammut the official uniform and apparel provider for more than 8,000 mountain professionals working at ten of Powdr’s mountain resort locations: Boreal Mountain Resort, CA; Copper Mountain, CO; Eldora, CO; Killington, VT; Lee Canyon, NV; Mt. Bachelor, OR; Pico Mountain, VT; SilverStar, BC; Snowbird, UT; and Soda Springs, CA. The partnership begins with the 2020-2021 season, continues through 2026, and also includes Powdr’s heli-skiing operation, Powderbird, located at Snowbird, UT.

“As one of the oldest and most respected global outdoor apparel and equipment brands in the world, we could not be more proud to outfit our staff with Mammut,” said Tim Brennwald, Powdr executive vice president and chief operating officer. “Mammut’s unparalleled quality, styling and innovation in a variety of apparel and equipment categories will empower Powdr employees to continue to deliver remarkable consumer experiences across our portfolio.”

Powdr mountain resort departments, including ski patrol, mountain guides, operations, ski/snowboard school, ambassadors and customer service, have customised select Mammut products to meet their needs. Tailoring pinnacle products, which were designed and tested by Mammut specifically for professional guiding purposes on Switzerland's famous Matterhorn mountain, means that Powdr employees will have uniforms that suit to meet the vastly different needs of each department. Building on Mammut’s best practices and product knowledge from the current Zermatt mountain guides and ski instructor uniforms, Powdr’s custom technical apparel systems will offer staff unparalleled quality and a superior experience.

Highly technical 3-layer Gore-Tex Pro material will be used in uniforms for on-mountain employees, ensuring the highest level of protection and durability in critical environments, and operational departments will be outfitted in Mammut’s proprietary DryTech 3-layer protection fabric for breathability, comfort, and protection.

The development of custom products for Powdr’s teams builds on Mammut’s 158-years of mountain gear experience, input and collaboration with Powdr employees, and influence from Mammut's Matters collection, which the Powdr uniform programme is modeled after and will be available to purchase by consumers in the 2020/2021 season.

“In expanding the professional services division at Mammut, we tested a variety of technical apparel systems with Zermatters – Zermatt, Switzerland’s exclusive mountain guiding service on the Matterhorn, since 1888,” said Kris Kuster, general manager of Mammut North America. “In Powdr, we have found a partner who understands the value of this process, our 158-year Swiss heritage, as well as the profound impact Mammut products can have on the work lives of hundreds of mountain professionals. We look forward to showcasing the alignment between Mammut’s and Powdr’s vision, mission and goals with consumers and resort visitors through these advanced product innovations and systems.”

As part of the agreement, Mammut and Powdr will also collaborate on a variety of consumer marketing initiatives and events while Powdr ski patrol and mountain guides will utilise Mammut Barryvox beacons, probes, shovels, ropes, avalanche airbag systems, and other technical accessories.

Fibre2Fashion News Desk (SV)

Must ReadView All


E-commerce | On 19th Sep 2021

Switzerland commits $4.4 mn for UNCTAD’s e-com, digital economy work

Switzerland recently announced a contribution of $4.4 million to the...

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search