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Pratibha Syntex gifts home appliances to 4041 associates

Jul '19
Pic: Pratibha Syntex
Pic: Pratibha Syntex
In association with Fairtrade, Pratibha Syntex, a textile conglomerate, presented refrigerator, washing machine and home appliances to its associates during Fairtrade Premium Programme 2019. Home appliances were gifted to nearly 4041 associates. This year gifts worth `2.3 crore were given away. The initiative was supported by brands Patagonia, MEC and Prana.

Sumita Sharma from Fairtrade, HS Jha, vice president HR and Aditya Chopra, vice president productions from Pratibha Syntex marked their presence in the programme.

To understand the need of the associates and their families, a survey was conducted prior to the event. On the basis of responses received from associates, five options including 190 litre freeze, washing machine and combo offers like iron+ cooler, mixer grinder + iron + fan, iron + induction cooktop + blender, induction cook top + mixer grinder were given. The associates had an option to select any one option on the basis of requirement of his family.

On the occasion, Jha mentioned that such activities strengthen bond between company and its associates. This initiative has been running since 2014 and has played pivotal role in motivating associates to perform.

“We had started the initiative in 2014, with distribution of raincoats and today we are distributing home appliances like refrigerator and washing machine to our associates. We understand that it is difficult for working women to execute household chores on daily basis. So we had kept an option of washing machine. Our associates can gather the clothes for a week and on Sunday can wash them in washing machine. The time saved on washing clothes gives ample quality time to her to spend it with family members.

“Besides, some associates have been getting up as early as 4 am to prepare food for their family members. By utilising refrigerator they can keep their food fresh till evening hours when their kids would be coming back from school," said Jha.

Pratibha has been organising Fairtrade Premium Programme since 2014. In 2014, raincoats were gifted to associates, while in 2016, water purifier, in 2017 mixer grinder and in 2018 cookware were distributed. (PC)

Fibre2Fashion News Desk – India

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