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Première Vision launches new event in Chinese market

12
Feb '20
Pic: Premiere Vision
Pic: Premiere Vision
Première Vision has announced the launch of a new event in China in November 2020, a side-by-side show in heart of Fashion Source, which takes place twice a year in Shenzhen. The event will bring together a creative range of materials – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers.

The event will enable the group to establish a position in China in this market that – looking beyond the current health situation – is expected to become the world’s largest in terms of clothing and luxury goods as of 2025. Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.

Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique knowhow regarding fashion forecasts and information.

Founded in 2001 and dedicated to materials and manufacturers as well as clothing and accessories brands, Fashion Source brings together the entire Chinese fashion industry. The apparel sourcing trade fair in the south of the country, welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.

Its location in the heart of the city of Shenzhen has contributed to its rapid expansion, driven by the long history of the region’s textile and fashion industry, technological developments, and its proximity to Hong Kong and Canton.

The show is organised by GL events Pengcheng Exhibition (Shenzen) Co, Ltd, which has been controlled since 2018 by the event specialist GL events, alongside the historic management team.

Première Vision is the global leader in upstream creative-fashion trade shows. From 15 Lyons weavers in the early 1970s to the more than 2,000 exhibitors at Première Vision Paris today, the Première Vision group’s strategy has remained the same: to support the development of the international fashion industry and major market evolutions through its services and 12 events per year, to which has now been added a unique online tool: the Première Vision Marketplace, managed by the company’s subsidiary, Première Vision Digital.

Fibre2Fashion News Desk (PC)


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