Pure Origin puts spotlight on Turkey

06 Feb '20
2 min read
Pic: Pure London
Pic: Pure London

Pure Origin will put the spotlight on Turkey at the next show at Olympia London from February 9-11. As the world’s 7th largest apparel exporter with $17 billion export and with 72 per cent of total apparel export going to EU, Turkey represents a huge opportunity for UK brands and designers, with short delivery times and integrated supply chain capabilities.

Turkish brands have always had a strong presence at Pure London, and this season’s show is no exception with more than 20 businesses from the region showcasing within Pure Origin, and over 20 Turkish brands showing in Pure London - supported by Turkey, Discover the potential campaign. Joining the Pure Origin line-up this season include S&M Tekstil, Titbas Tekstil, Isik Etiket, Creazone, Günerler, Ersa Tekstil, Trakya Tekstil and Aysan Tekstil among many others.

“The interest in Turkish companies at the show is growing exponentially every year as the appetite for the UK market is increasing. The UK is the 2nd largest export market for apparel/textile for Turkey, and UK buyers are looking to manufacture more in closer countries like Turkey. Pure Origin will offer visitors a huge variety of new Turkish businesses to explore this season,” said Nihat Berktas, Turkey country manager for Pure London and Pure Origin.

Pure Origin, hosted together with Pure London, brings the entire fashion supply chain, from fibre to finished collection, under one central London roof. Pure Origin provides access to seven curated sectors across supply and manufacturing. It also features its own dedicated platform for content including talks, workshops, trend presentations and catwalk shows. Together with Pure London, guests can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK that offers this unique experience.

Pure London is the UK's leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is a Hyve Group plc event. 

Fibre2Fashion News Desk (PC)

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