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Pure Origin to launch AW21 & SS22 Trend catwalk

Jan '19
Courtesy: Pure London
Courtesy: Pure London
Pure Origin is set to launch its own dedicated Trend catwalk show spotlighting innovations and new materials featuring complete outfits and fabrics for AW21 and SS22. Pure Origin will be held alongside Pure London at London Olympia, from February 10-12, 2019. The catwalk will showcase the latest trends for sourcing, sustainability, and manufacturing.

Pure Origin has announced a line-up of major players in the industry set to showcase the new technologies and emerging trends that will shape the future of fashion and help businesses to stay ahead of the curve in today’s fast-changing retail landscape. Brands secured in the Technology & Innovation Area include Lectra, EFI Optitex, and Thermore. Thermore will also present an outerwear collection in collaboration with GUESS made from recycled plastic bottles, according to a press release by the show.

With a 45-year history, Lectra aims to optimise business models and resources while implementing transformational change. Mastering the fashion lifecycle from design to production is critical to leveraging creativity, streamlining time to market and controlling costs; elements necessary to building a better product and being competitive. Lectra’s fashion and apparel solutions help companies enhance their value chain and develop better collections with expertise based on best-practice methods and technologies.

“At Pure Origin, we will show how Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalisation process from product development to final cutting stages,” Stefania Del Chiaro, marketing manager, fashion and apparel Northern Europe and United Kingdom at Lectra said.

EFI Optitex is a world leading provider of integrated 2D/3D software platforms. As fashion trends change and the pace to market quickens, EFI Optitex is committed to empowering businesses to stay on the leading edge of technology. This includes innovation, full lifecycle customer support, and a passionate belief that inspiration is everywhere. Well-proven in the market, EFI Optitex’s 2D & 3D CAD/CAM solutions are having a huge impact on the way brands work today and are transforming the way fashion will be purchased tomorrow.

Thermore, pioneers of thermal insulation technology and the development of advanced fibres and innovative structures that help the body maintain its natural warmth will showcase its latest products.

“Pure Origin is the right place to be as we are interested in building new contacts in the UK fashion industry. Most of Thermore’s products are now sustainable and the company is committed to developing more environmentally friendly technologies. Both Ecodown and Ecodown Fibers are animal free and they also feature 100 per cent recycled fibres from PET bottles. They both are PeTA VEGAN approved and bluesign and GRS certified,” Laura Beretta, export manager at Thermore said.

As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, Pure Origin brings together over 200 exhibitors from 13 countries to create a wide range of business and networking opportunities, new thinking and innovation. Garment and fabric suppliers, denim and textile designers and technology brands attract buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer, and Selfridges.

With its own seminar stage, the Pure Origin programme features speakers and leading change-makers putting the future and how to make it sustainable and circular top of the agenda. The biggest challenges in garment sourcing, from the integration between sustainability and speed-to-market, supply chain transparency, fabric and technological innovation will be addressed. (GK)

Fibre2Fashion News Desk – India

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