Raymond launches Ecovera using Reliance technology

The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan GreenGold, the greenest fibre in the world. R|Elan GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.

"We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly and sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly," speaking on the joint development of the sustainable range, Sudhanshu Pokhriyal, president, textiles, Raymond Ltd. said.

Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been 'Dressing the modern man right'.

Drawing from Reliance’s extensive R&D and vast expertise in fibres, R|Elan is a portfolio of innovative fabrics that does more. R|Elan GreenGold is a new-age technology from RIL with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieving their environmental commitments.

"We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability," Gunjan Sharma, CMO – polyester business, RIL, said. (RR)

Fibre2Fashion News Desk – India