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Raymond launches 'Khadi Wool' with Woolmark
Oct '17
(L-R) Arti Gudal, Woolmark; Raymond CMD Gautam Singhania; Raymond CEO Sanjay Behl;Courtesy: Raymond
(L-R) Arti Gudal, Woolmark; Raymond CMD Gautam Singhania; Raymond CEO Sanjay Behl;Courtesy: Raymond
Raymond in association with The Woolmark Company has launched 'Khadi Wool'. The first of its kind collection is the exquisite range of pure wool and wool blended fabric from Raymond, offering the most intricate designs catering to the demands of the discerning consumers. The newly launched range will be available in selected stores November onwards.

"In partnership with KVIC, we at Raymond endeavour to take khadi – a true Indian fabric – from the villages of India to the international fashion ramps. Our association with KVIC is expected to generate 3 million additional man-hours of employment for khadi artisans annually on a sustained basis, an initiative that will empower artisans in rural India. Taking this initiative ahead, we are now partnering with The Woolmark Company of Australia to create a pioneering khadi wool blended product line, to enhance the appeal of the fabric that is innate to the legacy of India," said Gautam Hari Singhania, chairman & managing director, Raymond Ltd during the launch ceremony at Australian High Commission.

Raymond is currently working with over 20 clusters in Rajasthan, Himachal Pradesh and J&K, to develop Raymond designs in pure merino wool and blended wool collections. As a part of the design intervention in more than 100 khadi clusters, Raymond also provides technical expertise to artisans to enhance the product quality.

"We aim to strengthen merino wool’s position as a luxurious and versatile fibre in the market. Our collaboration with Raymond arises from the mutual belief we share on constant fabric innovation. The Khadi Wool collection developed with Raymond demonstrates cutting-edge innovation, comfort and is also a part of our Grown in Australia, Made in India effort to successfully explore Merino wool’s infinite potential in India. As an eco-friendly fibre with biodegradable properties, Merino wool is the perfect addition to make this a modernised product and we’re proud to be pioneering its phase of innovation in India," said The Woolmark Company country manager India, Arti Gudal.

"Through economic and fashion diplomacy we promote Australia’s fashion industry globally, including our raw materials like Australian merino wool. Fashion connects our countries and cultures and it also creates jobs in both countries. Our ambition is to Grow in Australia, Make in India, and then export to the world. This shows how mutual benefits can come through the collaboration between our two countries," said the acting Australian High Commissioner to India, Chris Elstoft. (RR)

Fibre2Fashion News Desk – India

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