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Silk Mark Expo popularises Silk Mark labels
Sep '17
Silk Mark Expo, an ideal platform to popularise Silk Mark labels and provide valuable linkages to all the stakeholders in the silk industry, has successfully concluded in Guwahati, Assam today. A platform to experience premium silk products showcased by 36 Silk Mark members cum authorised users, it encourages local entrepreneurs to start silk businesses.

Organised by the Silk Mark Organisation of India (SMOI) Central Silk Board (Government of India) across the country, Silk Mark Expos exclusively involve the Silk Mark members cum authorised users of the Silk Mark labels such as weavers, manufacturers, NGOs, prominent silk dealers, exporters and government supported agencies from all over the country.

The Silk Mark Expo in Guwahati gave silk loving connoisseurs a chance to pick pure silk products and know more about silk. Muga, eri, tasar and mulberry products were showcased to generate awareness about the new possibilities of silk products to be developed. Silk testing facilities were also extended to facilitate the consumers to reconfirm the purity of products and reaffirm their faith in Silk Mark.

There are various inferior quality, low-priced products available in the market which look like silk, thus confusing the consumers. Silk Mark is an answer to this persistent problem and provides a hassle-free shopping to the silk consumers. Buying pure silk with Silk Mark will benefit all the persons engaged in the silk industry like farmers rearing silkworms, yarn producers, weavers, designers and sellers.

Silk Mark, an initiative of SMOI, has been working for protecting the interest of the sericulture farmers on one hand and the consumers on the other hand by safeguarding the purity of silk in the products through the introduction of Silk Mark labels. There are more than 3540 authorised users of Silk Mark and over 2.8 lakh Silk Mark labelled products in the market. (KD)

Fibre2Fashion News Desk – India

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