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Soft-Tex forms strategic partnership with Restonic
10
Sep '17
Courtesy: Soft-tex
Courtesy: Soft-tex
Soft-Tex International, supplier of advanced memory foam and other premium bedding products, has entered into a strategic partnership with Restonic as the sole manufacturer licensed to manufacture and sell pillows, mattress toppers, pads, protectors and other bedding accessories under the Restonic brand. Soft-Tex will soon unveil Restonic bedding products.

“The Restonic brand has strong name recognition in the bedding category with excellent products and a rich history of awards and accolades dating back more than 75 years. It’s a great addition to be able to offer our retail partners, both in-store and online,” said Jeff Chilton, Soft-Tex CEO.

“At Restonic, we understand the importance of an entire sleep system for the challenging needs of today’s sleep-deprived, digitally-hyper-connected consumer,” said Ron Passaglia, CEO and president of Restonic. “We’re pleased to partner with Jeff and his team at Soft-Tex to furnish a comprehensive, effective sleep solution backed by two successful brands loved by retailers across the country.”

Soft-Tex will be unveiling its line of Restonic bedding products at the upcoming New York Home Textile Market during September 10-14. The items include four memory foam pillow styles (traditional, contour, low profile, and gusseted), a memory foam mattress topper, a waterproof and temperature regulating mattress protector, and a Zip & Clean mattress pad encasement protector.

All Restonic memory foam products feature the ventilated iCOOL Technology System, cooling nylon circular-knit covers, and Soft-Tex’s brand new Transcend memory foam.

Transcend memory foam is an open-cell, hypoallergenic foam formulation built to provide plush comfortable support night after night. It sleeps cooler than traditional memory foam formulations by dissipating body heat and also features fast recovery times and low motion transfer, perfect for all sleep styles.

Soft-Tex International has been America’s leading manufacturer of memory foam pillows, mattresses, toppers, protectors, and many other advanced sleep products for more than 30 years. (SV)

Fibre2Fashion News Desk – India


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