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Spring edition of CHIC fashion fair ends successfully

Mar '19
Pic: CHIC China
Pic: CHIC China
The spring event of CHIC China international fashion fair, Asia’s most important fashion and lifestyle fair which was held from March 12-14, 2019, has ended on a positive note with 103,722 visitors. Around 1,365 national and international exhibitors with 1,453 brands from 16 countries and regions at over 117,200 square metres participated at the exhibition.

Visitors from all trade channels, including leading department stores, shopping centres, e-commerce platforms, agents, distributors, multi-brand stores to wholesalers attended the event. The talks focused on trend information, cooperation talks, and order inquiries, according to a press release on the show.

The exhibitors of the international area Fashion Journey from Belgium, Germany, France, Hong Kong, Italy, Korea, Poland, Switzerland, Taiwan, and the US were very positive about their participation in the fair. Italy presented the largest European group participation.

Under the roof of the Italian Trade Agency ITA, the Italian manufacturers presented themselves in a lavishly staged stand design, with an own catwalk area featuring Italian fashion two times per day to special VIP visitors invited by the ITA Shanghai office and attracting crowds of people outside the pavilion watching the shows.

The organisers of the Korean show-in show Preview in China were very pleased with their participation this year, many of their companies have placed orders and signed cooperation agreements for distribution in China.

New formats were presented by exhibitors such as Diction in the area of Impulses, an online platform and showroom for international designer brands, or Hangzhou E-Fashion Town in the womenswear section New Look. E-Fashion Town is an area in Hangzhou, supported by the government, which provides fashion brands, the infrastructure and network of all involved in the production and distribution of womenswear, a public platform for fashion shows, exchanges, and communication and participation in international fashion platforms like CHIC.

The Canadian brand JAC presented itself this time under the umbrella of E-Fashion Town at CHIC and received numerous inquiries at the fair. The brands Eifini and INXX in New Look also signed dozens of contracts with agents and franchisees. Chic Tailoring, the new Bespoke area at CHIC, attracted thousands of visitors. KuteSmart welcomed many customers to the stand with its brand Cotte Yolan and presented its latest tailor-made technology.

At Urban View, market leaders such as GSON, Semir, or the HODO group presented themselves and reported on a large number of inquiries for nationwide representations. TCH (Techno Chillout House) drew visitors to the stand with a giant tiger head. With Topnine, Tilman, Covet Blan from Korea and 4cm, wookong, YZKK and Time Pop, the label of the Chinese movie star Zheng Kai, CHIC Young Blood presented the trendy street wear labels, which caused a great sensation at the fair.

The VIP match making meetings organised by CHIC with the Chinese trade for the international manufacturers have been used intensively. The online platforms JD.com and Koalo.com, one of the most dynamic websites launched in 2014, with Chinese consumers buying products from foreign brands have introduced themselves; so did DFO showroom with five product categories and over 60 international apparel and accessories brands in its portfolio and all major retail formats including Galleries Lafayette, Harvey Nichols, Shangpin, Secco, and so on as customers.

The agents of Folli Follie have presented the experiences of their entry into the Chinese market, as well as Iconix, which has got a joint venture with Material Girl and the Chinese brand Peacebird. Chinese manufacturers praised the CHIC App, which made it possible to arrange appointments in advance of the fair with potential customers. The CHIC Shows staged the latest fashion trends, from the Lyshow Womenswear Original Design Release Show to the 2019 Dalang Cup China Women’s Fashion Design Contest and the Yinji Fashion Show by Zhengzhou Yinji Department Store to the Overseas Brands Joint Release Show, which showcases the international design the CHIC presented. (GK)

Fibre2Fashion News Desk – India

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